Channel | Direct Marketing | Print

DM Ink

|  by Chief Marketer Staff

Should job candidates bearing tattoos hide their colors? Yes, because such illustrations risk biasing potential hirers, according to research from search media firm Vault Inc. Direct marketers know differently. To a DMer, a tattoo is the outer-envelope window that hints at the freemium of a potential employee's soul.

What’s In A Name? For Macy’s, Perhaps Less Than They Think

This September, retail chain Macy’s will debut several television commercials featuring a variety of notables, including domestic diva Martha Stewart; real estate developer Donald Trump; rap impresario Russell Simmons; chef Emeril Lagasse; and Jessica Simpson, who perennially defines the question “Why are we still paying attention to this woman?”

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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