Channel | Direct Marketing | Print

My guess is that Dansko's original ad would outpull the makeover if both were placed in a women's magazine (The Makeover Maven, July). Manny Gonzalez

Bill Bernbach, Rosser Reeves and David Ogilvy surely were the three greatest brand-advertising thinkers. And as most of my readers know by now, I consider David Ogilvy the greatest of them all.

WHAT Philadelphia Direct Marketing Association MEMBERSHIP More than 535 members, including ad agencies, marketing firms, vendors and end users. Roster

Not since Ponzi have so many “rewards” programs blossomed in our midst. The catalyst, of course, is the World Wide Web, whose fertilizer-enhanced tentacles ensnare the unwary and enrage the wary.

Not only has the report-spam button become one of the Internet service providers' top tools in the fight against spam, it's apparently had a dramatic civilizing effect on the relationship between legitimate, permission-based e-mail marketers and inbox providers.

If you have online marketing experience, get your resume in shape. The headhunters may be comin' a callin'. A recent report by The Creative Group shows

For many DM executives who sell luxury goods, there's nothing especially luxurious about their marketing strategies. They have to deal with tight budgets,

Good news. The list business lives. Of the vendors who responded to our 2007 list use survey, a whopping 68% said their commission revenue has risen this

Is investment in online marketing growing the way it once did? Probably not, judging from Direct's 2007 online marketing survey. Fewer DMers are planning large spending increases this time around, and more seem to be embracing a wait-and-see attitude.

Does anyone remember a cantankerous man named Arnold Fishman? He slammed the Direct Marketing Association years ago for compiling and publicizing pumped-up