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Software ‘Downloaders’ Settle With FTC

|  by Chief Marketer Staff

An operation that allegedly downloaded software onto consumers' computers that spawned pop-up messages demanding instant payment for an expired free trial offer has settled charges with the Federal Trade Commission that it violated federal law.

Meet the Broker: Ellen Blumenkrantz

|  by Chief Marketer Staff

Today we meet Ellen Blumenkrantz, vice president of list brokerage, Specialists Marketing Services Inc. She's one of half a dozen brokers who moved over to Specialists a few months ago when it acquired NRL Direct.

Mobile Service Provides Driving Directions

|  by Chief Marketer Staff

Unable to find any high tech systems available on the market to assist him in this quest, Desai -- who about five years ago headed up Voxify, a developer of speech recognition technology for call centers -- decided to co-found Dial Directions, a firm that provides driving directions to cell phone users on the go.

The ‘Marshall Plan’ For Customer Aftercare

|  by Chief Marketer Staff

As small business owners and marketers, very few of us will have the same weekly, face-to-face opportunity as Marshall to make our customers feel valued and appreciated. And yet if we're smart we'll make sure we have our very own "Marshall" plan in effect.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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