In nature, ecosystems are dynamic. The denizens of an ecosystem don't simply live peaceably side by side; they exist in symbiotic harmony. They benefit, interact with and feed each other. And to survive, ecosystems adapt to change. Because of these characteristics, an ecosystem is the perfect metaphor for a customer loyalty strategy.
Size really doesn't matter when it comes to public relations. Any size company can benefit from publicity, but the practice is commonly misunderstood in the business arena.
The potential for message clutter and deception online means that marketing and selling by phone — especially in business-to-business — is enjoying renewed interest.
Today we meet Jill Cohen, president of Prospect Direct Inc., a Milwaukee-based list brokerage and management firm that works with Jewish nonprofit organizations.
PC Mall Inc. has completed its previously announced purchase of Sarcom Inc. PC Mall paid $55 million for the IT products and services provider, including $47.5 million in cash and $7.5 million in PC Mall stock.
The Federal Trade Commission found that claims made by Smart Inventions Inc. and Jon Nokes about Biotape, an adhesive tape that alleviates pain were too good to be true, according to the FTC. Nokes and Smart Inventions will pay more than $2.5 million in customer refunds.
Forty-three percent of catalog customers make online purchases with the same merchant, while 35% of online customers also make purchases from company stores, according to new multi-channel marketing data findings released by Forrester Research Inc.
Though consumer spending is showing signs of softening, retailers were still able to post modest gains for August, the National Retail Federation announced last week.
What works for package goods won’t necessarily help business-to-business marketers sell. As any B-to-B marketer knows, the two fractions have challenges and goals. Click here for five examples of unique B-to-B buyer mindsets and selling obstacles.
High-end men
