Channel | Direct Marketing | Print

Did we intentionally create a diverse workplace at The Marketing Store to be more effective in delivering results for our clients? Honestly, no. But we've been fortunate to observe the richness, value

The U.S. Postal Service is extending its Move Update addressing quality standards from first class to standard mail.

Oxford Investments Holdings Inc. has provided financial backing for its joint venture partner Guangzhou Hongxin Insurance Agency to launch a direct marketing program in China.

(Multichannel Merchant) Christian Book Distributors, the catalog arm of Christianbook.com, has acquired Christianbooksdirect.com.

Daily newspapers are spending nearly $1 billion with the U.S. Postal Service, according to a Newspaper Association of America survey.

The Federal Trade Commission is seeking civil penalties against a New Jersey-based telemarketer that allegedly made misrepresentations to consumers when fundraising for police, firefighter, and other nonprofit organizations, in violation of a 1998 stipulated order and the Commission's Telemarketing Sales Rule (TSR).

The U.S. Postal Service has broadened the use of Intelligent Mail technology for Address Change Service mailers.

Today we meet Liz Richardson, a senior list broker at Carol Enters List Co. (CELCO). Richardson spent more than 10 years working in direct mail production and print buying, before moving into list brokerage.

The U.S. Postal Services reported a net loss of $5.4 billion for fiscal 2007 on revenue of $75 billion and expenses of $80.4 billion. The USPS attributed these results to one-time costs associated with the Postal Accountability and Enhancement (postal reform) Act, which was signed into law last December.