Channel | Direct Marketing | Print

If you want to put a label on DYMO's marketing goals for 2008, try personalization. And understanding shopping patterns.

Thanks to a plethora of new media options, patients are increasingly becoming more and more involved in making their health care decisions. For a pharmaceutical company like Pfizer, this means communicating with consumers in a variety of media.

An ideal direct mail offer should: Be tied to the brand and its advertising positioning in the market. Be linked to the product being promoted or sold.

Going overseas and don't want to burden your neighbors to bring in the post — or miss any important mail? Earth Class Mail may be the solution.

Your watch tells you the time. It may even tell you the date. But does it inspire you? Clinical psychologist Brenda Ellner advised patients to write down

This summer the United Kingdom's National Magazine Co. NatMag killed online-only teen magazine Jellyfish after a 20-week trial, saying the e-zine's business

Universal search combines all the categorical directory findings and media into a unified search engine results page. Through a new set of algorithms, Google offers results that may include videos, maps, images, blog sites and press releases that it positions by newly defined relevance and popularity.

Fred Segal Beauty's latest online promotion urged consumers to go beyond skin deep. In conjunction with marketing platform Brickfish, the spa and cosmetics marketer held a

Nonprofits that want to mark their territory online next year need to learn to let go of the leash, says Jo Sullivan, senior vice president for development

James Simone, general manager of Brunswick's Woodhaven Lanes bowling center in Queens, NY, credits the company's e-mail marketing program with helping keep lanes busy that previously were often dark.