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George Lois knows something about getting results. His

New research is helping Ogden Publications Inc. better target “green” consumers.

DYSON MAKEOVER I'm amazed Tom Collins' piece on the Dyson Stowaway ad (The Makeover Maven, August) was actually published. I fear he may have damaged

What do you hope to bring home from DMA07 this month? For my money, the best souvenir would be a few good ideas. I don't necessarily mean things that

n its communications industry forecast, private equity and investment firm Veronis Suhler Stevenson reports that recent DM gains have been fueled by e-mail and mobile marketing, new advertisers exploring direct response TV and even modest growth in the two workhorse channels

We're supposed to be marketing's leaders. In fact,

Drivers who slow and gawk at accidents will understand my instinct regarding the National Do Not Call Registry. I've got a pretty good idea there's an impending pileup, and I've staked out a vantage point, packed some sandwiches and potato salad, and am waiting for the show to start.

High-tech marketing is all grown up. From a marketing perspective, this means companies like Cisco have to be everywhere for their customers.

NEW LISTS Louisiana Cookin' Kreidet Enterprises Ltd. is offering this magazine's list of 12,000 active subscribers. Readers' average yearly household