Channel | Direct Marketing | Print

OK, we know it's a stereotype: Hispanics are loyal to their families. But not all are loyal to brands

The marketing and creative tactics we were using five years ago won't work with today's shifting demographics and preferences.

Direct spoke with Leo Kivijarv, PQ Media's vice president of research, about the challenges of committing predictions to print in a fluid economic market.

Does this sound familiar? You work for a retailer with a large catalog and Internet business. Your bosses figure out that not all customers are the same when it comes to brand loyalty, and that their purchase behaviors reflect this disparity.

The way to get the best of both worlds secure, functional transactional and personalized marketing documents is to collaborate. Internal projects need

A Web site redesign helped PoolDawg.com increase online conversions by 27% and improve its search engine rankings.

Marketers may give lip service to return on investment, but one thing is clear: They don't want to wait for it. And many believe it can't be measured.

This winter, Earth Class Mail will be the subject of a new documentary TV series called

Some BMW of North America dealers have seen conversion rates as high as 10% to recent prospect mailings created using a new system that's designed to build customer loyalty.

The biggest trend I see is integration across the customer buying process. Okay, maybe integration doesn't sound new, but it's finally getting the attention and respect it deserves in business markets.