As part of an effort to head off increasing calls for do-not-mail legislation, DMA president John Greco yesterday called on all direct marketers to begin putting opt-out notices in all their mailings.
When Kenneth Cole first began his business, he learned an important lesson. The best course of action may be the least expensive -- and most simple -- one.
Affinity marketing firm Affinion has launched a new direct marketing services unit, Affinion Direct Response Group (ADRG). ADRG formally coalesces the marketing strategy, creative design, database modeling, direct mail, telemarketing and analysis functions the company offered into a single organization.
Whether a returned item was the wrong size or was defective, you need a set of procedures for handling the product once it arrives back in your warehouse. Click here for 10 tips that can help you refurbish returns and get them back on the shelf for sale.
Marketing services provider Yesmail is expected today to announce a new package of services aimed at small businesses. Dubbed Yesmail Direct, the service includes basic e-mail marketing, search-marketing and direct-mail services.
Marke Communications, a direct marketing and design agency, has acquired Farrar & Farrar and AGA Marketing and Design, two New York-based full-service catalog and retail advertising agencies.
U.S. households will receive approximately 5.3 billion offers for new credit cards during 2007, a slight decrease from 5.76 billion in 2006, according to Mail Monitor, the credit card direct mail tracking service from Synovate.
Dear readers: With the DMA annual conference upon us, I have finished my stint in a spiritual retreat for insufficiently vitriolic columnists and am ready to descend upon Chicago with pencils sharpened and teeth bared. Starting next week, Loose Cannon will feature all-new columns. This week
Carpeter Flor is highlighting Martha Stewart Floor Designs in its Autumn 2007 catalog, and is offering a free set of samples. A package from the Mount Vernon
Sharper Image Corp. posted sales of $19.6 million for September, a 39% drop from sales of $31.9 million in the prior year.
