Channel | Direct Marketing | Print

NEW LISTS Meritline Technology Buyers Media supply company Meritline has a list of 317,786 customers from the last 12 months. A typical sale was $72 for

Online political group Truthout.org cried foul recently after Hotmail and AOL blocked its e-mail. At the same time, Yahoo! apparently has been shunting

If you want to be a big fish in a small pond, you need to make a splash. In her new book

Want to drive higher responses and find a wealth of viable prospects in your database? You'll have to brave a bit of math. That is, you must segment your file and apply predictive models to it. And that's a complex task. Above all, you have to know what models can and can't do.

Is relevancy really more important than creativity? It's hard to prove. But now there's TiVo StopWatch, a new way of measuring minute-by-minute television

Around 40% of those classified as “emerging Hispanics” (those over age 21 with annual household incomes below $40,000) sign up for them, compared with 60% of the general population, according to a new study from loyalty marketing firm Colloquy.

Shaun Dakin wants to give politicians a taste of their own medicine. Dakin, a database marketer, was once a volunteer political telemarketer. In 2006

Let's say you're a midsize company in an industry dominated by giants and you want to play with the big boys. They're big for a reason established brands,

WHAT Hudson Valley Direct Marketing Association MEMBERSHIP 51 corporate members (including agencies, lettershops and mailing list vendors)and 29 individual

Direct mailers have been searching for even a shred of contentment since the most recent postal increase. It may be too much to think that the postal rate cloud has a silver lining. But, like a child's security blanket, it could at least be flannel. In other words, there's hope.