Channel | Direct Marketing | Print

Halyard Capital, a private equity firm, has closed on the sale of direct marketing services firm Tranzact to Veronis Suhler Stevenson for $185 million.

Today we meet Jennifer Luposello, senior vice president of sales at Macromark Inc. Throughout her career Luposello has worked in many areas of consumer and business-to-business list brokerage.

Today everyone has multiple storefronts. There's your catalog cover, your Web site home page, and, if you're a brick-and-mortar retailer, your physical,

Everybody wants to believe in something, and Church Initiative found the light online. The marketer of materials for crisis support groups is using the Web to promote its ministry and help its customers help each other.

A multichannel effort by Smithsonian magazine and the Louisiana Department of Culture, Recreation and Tourism was set to lure thousands of travelers to

Here are six keys to staying competitive in search: Check your search positions often and use paid search to improve search performance. Optimize, optimize,

A Bill Me Later/Ipsos Insight survey found that more than 12 million Americans admitted to shopping online while on work-related conference calls.

The theme of John Greco's opening address at DMA07 last month was choice for consumers. Good topic. But it did give rise to a heretical thought: Maybe

Speak to e-mail marketers for any length of time about their craft, and sooner or later the topic of deliverability will come up. This year's e-mail roundtable was no exception as four top e-mailers outlined what they see as having the biggest impact on the industry in the last year and going into 2008.

Any direct marketer worth his or her M.B.A. knows the importance of identifying a company's best customers