Channel | Direct Marketing | Print

The list is key to the success of your direct mail campaign. Joy Gendusa shares the basics of how to choose the names and addresses that will make your ROI soar.

Dick's Sporting Goods Inc. reported net sales of $838.8 million during its third quarter, up from $708.3 million a year ago.

Next Generation Media Corp.'s third-quarter revenue fell to $1.95 million from $1.97 million in third-quarter 2006.

The U.S. Postal Service expects to deliver 20 billion piece of mail between Thanksgiving and Christmas.

ValueVision Media Inc. reported a $5.7 million net loss for the third quarter that ended Nov. 3, which was higher than the $3.1 million loss it reported for the same quarter last year.

You think Len Stein, the president of New Rochelle, NY-based Visibility Public Relations, is angry about Wired magazine editor-in-chief Chris Anderson's "had enough" moment, which involved posting the e-mail addresses of the PR flacks who fill his inbox with irrelevant press releases daily? He's not.

Search is not synonymous with search engines. Search is a pervasive online activity. To truly engage consumers at the point of their expressed interest, marketers do well to think beyond their paid search campaigns.

Anyone who's recently watched NBC Universal's networks like NBC, USA, Bravo or the Sci-Fi Channel, or a host of their other cable, broadcast, Web, and wireless offerings simply could not have missed how they leaped upon the environmental movement. "Green is Universal," get it? But did they get the point across, or just try to…

Take in enough intoxicating substances, or go on a spiritual quest without food or water, and anyone can have a vision. But what makes a true visionary is being able to communicate your vision t to your followers clearly, with relevance, passion and commitment. What makes a good a corporate vision statement?

Nearly 120 years ago, W.S. Gilbert penned the line “When everyone is somebody, no one’s anybody.” Facebook Ads, a new scheme from online community Facebook, could potentially create an entire community of somebodies. “Somebodies” play a role in a marketing truism: A word-of-mouth endorsement from a trusted friend, family member or other valued source is…