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State AGs Blast Sale in Data Breach Settlement

|  by Chief Marketer Staff

Ten state attorneys general have asked a federal court to reject TJX Cos.' proposed three-day "customer appreciation" sale as part of a settlement to help pay back customers hurt by a massive data breach, according to wire service reports.

Top Ten: Marketing Ideas To Consider in 2008

|  by Chief Marketer Staff

Few marketing programs completely fulfill one's hopes. In the new year, marketers should avoid over-hyped opportunities to focus on measuring success by one satisfied customer at a time. Here are the key ideas you should consider.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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