Channel | Direct Marketing | Print

After four years of getting response rates as high as 10% in the United States, Nissan North America Inc. has exported its customer-retention direct mail program to Canada.

'Twas the night before Christmas, and Santa, nonplused, Took a look at his marketing, sighed, and then cussed: What's with all these strange upstarts?

Marketers have many search options

NEW LISTS National Arbor Day Foundation Give-a-Tree Donors This is a list of those who bought greeting cards and had trees planted in national forests

Is there a school somewhere teaching chief operating officers how to come up with zany marketing ideas? I once worked for a small business-to-business

Direct marketers are spending a little more. They're focusing on existing customers and mailing to in-house lists. So things should be looking good, right?

Through the years, Direct has received a variety of odd items as direct response promotions, including a red delicious apple sent via priority services

Today we meet Karen Goldfarb, vice president of sales at Interactive Marketing Solutions Inc. She's a pioneer in the new list world of Internet-sourced data and media.

The Federal Trade Commission is investigating online social network direct marketing firm Classmates Media Corporation over its subscription renewal practices, according to documents filed with the Securities and Exchange Commission.