Channel | Direct Marketing | Print

Sometimes the simple things in life are the best. Good marketing isn't hard if you know the basics. Here's three easy tips to success.

If you want to reach upscale consumers with luxury products, be prepared to go above and beyond the typical call of duty. The Luxury Institute, which specializes in reviewing high-net worth marketing programs, sees several trends for the upcoming new year.

How many times have your photo shoots gone into rush mode because a deadline was fast approaching? That's a mistake, because the outcome may be pictures that don't really properly enhance your product. Here are some tips to get shots that will put your marketing in focus.

The Source for Everything Jewish’s Channukkah catalog features a wide variety of “Festival of Lights” merchandise, ranging from a 24k gold menorah designed by an Israeli artist to the Oy Vey! Wall clock. In a similarly playful vein, a recent mailing from the Franciscan Missions includes a freemium of a magnet adorned with a cartoon…

A two year-old case against the purveyors of an alleged work-at-home scheme has been wrapped up by the Federal Trade Commission.

(Multichannel Merchant) Problems with its new distribution center continue to plague Victoria's Secret Direct. Integration issues in the DC are keeping the women's apparel merchant from meeting expected volume, and it is reducing catalog circulation to suppress demand.

Tiffany & Co. posted net earnings of $98.9 million for the third quarter, a 239% surge over $29.1 million during the same period last year.

The Direct Marketing Association

The Direct Marketing Association's press releases reveal its penchant for approaching industry developments with a mixture of cautiousness and corporate-speak.

I believe the DM press has a rather myopic vision of the list business with its continued focus on a handful of major firms. It's a mistake to characterize