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Gander Mountain Co., the outdoors cataloger, has acquired Overton's Inc. from Linsalata Capital Partners for $70 million.

It's mid-December. Direct marketers are reaping the rewards of the Christmas catalogs they started mailing last January. An unfortunate few are planning the final panicked e-mail blasts for the holiday 2007 season.

Today we meet Patrick Patten, vice president of list brokerage at Statlistics in the Ventura, CA office. Patten is a seasoned broker and direct marketer who has sourced postal lists in many categories over the years.

About a year ago, five information technology professionals in Dallas thought they could do a better job than a lot of the online shopping sites.

Myrold Studios (http://www.myroldstudios.com), specializes in platinum photography.

If you want to improve your direct mail response rate, the answer may be as simple as making a better offer.

Third quarter net sales for Chico's FAS rose from $402.2 million to $415.9 million, while the apparel firm's net income fell from $42.1 million to $23.6 million during the same period. The quarter ended Nov. 3.

An Ohio lawyer is suing e-mail marketer e360 Insight and its president, Dave Linhardt, claiming e360 sent him hundreds of e-mails that constituted deceptive advertising.

There's little reason to celebrate over Robert Coen's latest forecast on ad spending.

(Multichannel Merchant) The CEO of Oriental Trading Co. has stepped down. The gifts and novelties cataloger says that Stephen Frary resigned Nov. 30 "to pursue other interests." He had been CEO of the Omaha-based company since 2000.