Channel | Direct Marketing | Print

Today we meet Cathy Wheelock, a list brokerage account executive in the Impulse Media division of RMI Direct Marketing Inc.

Seventy-one years, the current age of the Direct Marketing Association, is a long time for an organization to exist, comedian Greg Schwem noted during the 2007 NCDM Database Excellence Awards.

The Direct Marketing Association praised the House of Representatives Tuesday for passing two pieces of legislation governing the telemarketing National Do Not Call Registry.

The U.S. Postal Service Board of Governors has approved the Postal Regulatory Commission's decision to make a negotiated service agreement Bank of America, which gives the bank price incentives based on its mail volume and worksharing considerations.

A Florida firm student loan "direct marketer" has settled charges with the New York State Attorney General over an alleged deceptive marketing scheme involving several universities and school athletic departments.

Restoration Hardware Inc. has reported that a significant share of its revenues have shifted from retail to direct marketing sales.

It

The biggest and most multinational companies regularly sell their wares across many markets. The best use locally savvy channels and Web sites to make themselves known, sell and support their products wherever they sell them. But one thing is clear: There's an infinite amount of opportunity, but a limited pool of resources to do the…

Ever since Alexander Graham Bell invented the telephone, marketers typically haven't been slow in using new technologies to keep customers informed. So it's a bit surprising that RSS remains a niche tool.

Boingo Wireless