(Direct) Congratulations! You are wisely spending your marketing dollars on single campaigns, and the results show it. But are you looking at the big picture? Can you budget based on total impact rather than cost per reach?
About two years ago, Kim Pedersen, a former employee of the city government of Fremont, CA, got an idea from Pia Callesen, a relative in Denmark: personalized baby pacifiers.
Back in 2002, Jon Hoch got an idea from a bad shopping experience. He couldn't find the lawn mower he wanted at the local big box or the neighborhood hardware retailer. This inspired him to go try online retailing.
Transcontinental posted net income of $38.6 million for the fourth quarter, a 24% decrease from $51.1 million in the prior year.
Cummins Power Generation Commercial Business units have named Roberts Communications agency of record.
Tick, tock. Every second a new blog is created. That's 31,556,926 blogs per year! So, should you be blogging? Or, are e-newsletters a better option for your business?
The best loyalty programs thrive on dialogue. Members agree to provide information--through transactions, survey responses and declared preferences--and marketers respond with offers that not only reward customers for sharing, but also prove that the marketers are listening.
Consider the diversity of terms widely espoused over the past couple of years to describe a set of technology solutions now offered by upwards of 40 marketing vendors and deployed by a rapidly-growing number of major companies within the realm of consumer-generated content. These terms include brand monitoring, buzz monitoring, social media monitoring, market influence…
Shirt maker Joseph Turner debuted at U.S. version of its British catalog with a book that included a half-off offer on shirts, cufflinks and ties. Covenant House’s Christmas fundraising effort featured a box loaded with freemiums, including greeting cards, wrapping paper, bows and pens – and a $15/$20/$25/$50/$100/other ask ladder. And Especially Yours, a catalog…
The U.S. Postal Service has issued a new ruling for mailings containing coins or tokens that are visible through a window envelope.
