What should business marketers do when confronted with a voice-mail greeting? After a bit of investigation, I didn't find much. Voice-mail marketing is nowhere as a discipline. As far as I can tell, no one seems to be talking about it. No one's researching it, setting up tests, or figuring out best practices.
If your customers aren’t already watching your content online, chances are they will be soon. Within the next three years, more than 16 million U.S. households may be using their broadband service more than their television sets, according to a survey by In-Stat.
If you had the man considered the world's first popcorn chef in your employ, what would you do? Dale and Thomas knew the answer was obvious make him a
The American Independent Truckers Association reflects the greed and cynicism blanketing business and industry today. Its published philosophy states baldly, with questionable grammar:
Just when you thought the privacy crackpots couldn't get any wackier, they call for a contraption that would kill the Internet economy as we know it: a national do-not-track list.
Congratulations! You are wisely spending your marketing dollars on single campaigns, and the results show it. But are you looking at the big picture?
Up on the laptop, Click, click, click. Some missives inspired sales, While the others didn't stick. The holiday party season is upon us. This year impress your guests with gourmet delights from GourmetFoodMall
Some marketers think that people without credit deserve whatever they get, and they prove it by treating them like marks. They offer mortgages with variable rates, and credit cards with all kinds of sneaky add-ons.
Is help out there for marketers looking to take the first steps into online analytics? Yes, up to a point, according to a new study from Forrester Research
Did you know your customers and prospects are getting hit with about 3,000 advertising messages a day? This barrage of noise is making it hard for anyone
