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Investment consultants Bidart & Ross decided last year to stop making cold telemarketing calls to drum up leads for its advice about corporate 401(k)

Some things in Nevada never change. Death Valley has great natural beauty and stultifying heat. Wisenheimers persist in describing Red Rock Canyon as

BEING DIFFERENT ISN'T ENOUGH Todd Sullivan (Letters to the Editor, October) believes Dyson's vacuum cleaners being is reason enough for consumers to want

Those named on this file used credit cards to make purchases at a national retail chain store. The count for the last 12 months is 516,245. Customers work in small or home offices; about 75% are women. The average sale was $65.

If you want to grow your enterprise, look within. That's the message from Robert H. Bloom in The Inside Advantage: The Strategy That Unlocks the Hidden

Marketers are using more sophisticated metrics to determine the ROI of their cross-channel campaigns. But for many, keeping track of data across their

Hey, big spender! Wanna spend some time with me... online? More and more, financial services marketers are using viral video and other social networking media

Anyone who's ever owned pets knows how tough it can be to get them to do what you want. Likewise, online marketers occasionally have a hard time helping customers find the products they're looking for on their sites.

The results are in and once again, return on investment from e-mail is astronomical compared with other direct marketing channels. But a drastic shift

What should business marketers do when confronted with a voice-mail greeting? After a bit of investigation, I didn't find much. Voice-mail marketing is nowhere as a discipline. As far as I can tell, no one seems to be talking about it. No one's researching it, setting up tests, or figuring out best practices.