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Lillian Vernon Cuts Staff by 25%

|  by Chief Marketer Staff

(Multichannel Merchant) It wasn't a very merry holiday at gifts and housewares cataloger Lillian Vernon. The Virginia Beach, VA-based company laid off about 25% of its full-time workforce on Dec. 20.

Trail Mix

|  by Chief Marketer Staff

Not everyone goes to Nevada just to play the slots. Some go there to golf, others to kayak. And the Nevada Commission on Tourism (NCOT) is reaching out

Widgets? They’re Easy

|  by Chief Marketer Staff

Staples has an button for you. In fact, it has several. There's the one that's been featured in its print and television ads since 2005. There's also

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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