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Impact, a direct mail services provider based in Minneapolis, has acquired the statement processing, laser operation and lettershop capabilities of ZipSort Inc.

The majority of consumers shopping for Mother's Day gifts will head to specialty stores (35.0%), discount stores (25.7%) and department stores (28.8%). Others will shop at specialty clothing stores (6.6%), online (18.3%) and through catalogs (3.4%).

Social networking has opened up new formats brands to engage with consumers. Marketers are experimenting widely as they get better attuned to consumers' opinions of their efforts. Click here to learn what Dave Friedman says are the six 'C's of social influence marketing

Customization is the latest loyalty value to insert itself into virtually every product and service category. To read why Robert Passikoff believes marketers will need to pay attention to it or suffer the consequences, click here

Feeling emotional? You should be, if you want to understand your customers' mindsets and gain essential insight to maintain their loyalty

Nothing should prevent the international reader from understanding what you want to communicate. Rather, if you do it right, language could be a competitive advantage as you enter new markets. How does this affect you as a marketing executive?

Letters in response to Loose Cannon: Reflections on Passover and Easter

Alsto and Improvements is celebrating its newly merged operations with a 15% discount off first purchases. The League of Women Voters has mailed a fundraising piece that incorporates a

An online seller of environmentally friendly clothing has agreed to clean up its act when protecting consumer data. Life Is Good Inc. signed a consent order with the Federal Trade Commission, and it was approved by the commission last week by a 4-0 vote after a 30-day comment period.