Avoiding Customer Relationship Manipulation
Recently I received yet another stream of e-mails and phone calls seeking to add value to my relationship with the seller. It quickly became apparent
Recently I received yet another stream of e-mails and phone calls seeking to add value to my relationship with the seller. It quickly became apparent
The Recreational Boating and Fishing Foundation's first direct mail campaign is aimed at persuading former fishing-license holders to renew. In March
NEW LISTS TheInsideInvestor.com Some 200,000 postal addresses and 100,000 e-mail addresses were gathered from an online form at TheInsideInvestor.com.
Many factors come into play during a mailing piece's development: specifications, pricing and timeliness, to name just a few. But unfortunately, one of
March was a busy month for Starbucks. It introduced a new blend, Pike Place Roast, as well as French press and espresso machines to turn out higher-quality
MISDIRECTED DIRECT MAIL Richard H. Levey's February Loose Cannon column brings to mind an ongoing issue I have with the direct mail I've received. While
Stop, look and listen is good advice when arriving at a railroad crossing. It's also sound thinking when trying to build a relationship with an underserved
Remember the '80s? Consumers in Delaware are getting a rude reminder thanks to the number 867-5309 popping up on their caller-ID displays when telemarketers
Nearly half of the respondents to a survey from InfoUSAPoll.com think Republican John McCain would be the most small-business-friendly president out of
You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you'll have to go to Hong