Channel | Direct Marketing | Print

Breakthrough and Innovate Your Brand

|  by Chief Marketer Staff

Times are tough, and spending is tight. But that doesn't mean you should stop trying to find innovative ways to boost your brand profile. Learn how to avoid lackluster short-term fixes and instead create winning strategies

Selling More: Better By The Bundle

|  by Chief Marketer Staff

Selling more is always better than selling less, right? But marketers don't always work as hard as they should to get larger orders. Bundling of services and products can boost customer satisfaction—and the bottom line

Successful Strategies for Security Initiatives

|  by Chief Marketer Staff

Data security doesn't end with Payment Card Industry Data Security Standard compliance. And just becoming compliant doesn't guarantee that your company's data is secure. Find out what you need to do to keep your customers' information safe.

Excellent Answers to Meaningless Questions

|  by Chief Marketer Staff

Any fan of "Anchorman: The Legend of Ron Burgundy" has to remember lady's man Brian Fantana's one-liner about his favorite cologne, Sex Panther: "They've done studies, you know. Sixty-percent of the time it works, every time." Find out why Robert Passikoff says the results of some of the real studies about television viewing habits are…

Loose Cannon: For DMers, No Incentive At All

|  by Chief Marketer Staff

There is no delicate way to eat beef jerky in public. Visitors to the New York Incentive Rewards & Recognition Show would have done well to remember this. Omaha Steaks hosted one of the first booths to greet attendees on the exhibit floor, and was handing out samples of edible leather. Tasty, yes, but the…

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN