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The direct marketing job outlook has deteriorated for the second consecutive quarter, according to a survey by Bernhart Associates Executive Search. Layoffs
The direct marketing job outlook has deteriorated for the second consecutive quarter, according to a survey by Bernhart Associates Executive Search. Layoffs
When a channel that provides 20% of an industry's buyers has been weakened, there are three options: It can fold, limp along or innovate. This is what
Today we meet Diane Widerstrom, vice president of integrated services at Response Media. Widerstrom is a 50/50 broker. Half her work involves Internet media and half is traditional postal list brokerage
The Federal Trade Commission has halted an operation that it says obtained consumers
Financial services firms sent out 4.19 billion pieces of mail during first-quarter 2008, a healthy drop from the 4.79 billion pieces mailed in first-quarter 2007, according to industrial research firm Mintel Comperemedia.
s2 Marketing + Communications Inc. has acquired Alexander Marketing Services Inc., a business-to-business communications firm
Digital interactive agency FaceTime Strategy LLC has acquired Concise Marketing Solutions.
A mailing from nonprofit organization AdoptaPlatoon features a four-page cover letter, an interactive device, and an ask ladder that specifically notes the number of care packages soldiers will receive as a result of each donation letter. Design Within Reach
Economic downturns are tough on everyone. But database marketers usually survive quite handily—after all, their skills are needed by the whole organization. Here are five ways you can look like a hero.