Channel | Direct Marketing | Print

Outdoor Lighting Perspectives might be concerned that a lead-generation mailing program it started for its franchisees earlier this year was getting little

Your Web site is generating a lot of traffic, but you see these people as anonymous clicks, Here are some ways you can turn your site into a lead generation tool instead of a traffic hub

Who says a shopping cart is just a deal-closing device for e-commerce? Choosing the right one can help you do a lot more than just let you collect money

Store pick-up has become all the rage for consumers since retailers like Circuit City and Wal-Mart started giving Web buyers the option

The summer 2008 catalog from Wine Enthusiast plays off the July Fourth holiday, and offers free shipping on all glassware and decanters. A jumbo package from The Society for the Prevention of Cruelty to Animals offers a tee shirt freemium

Today we meet Thom Hansen, vice president of Direct Media International. Hansen does list brokerage and some list management work

Secondary search—the implementation of a secondary SEM team to complement existing search campaigns—can do wonders for an organization. But it's still under the radar for many marketers

Traditionally, online advertising buying involves matching site demographics with the target demo of the advertiser. But if you're purchasing pre-roll video advertising, the old rules don't apply

Department stores. Those are the places your mom goes to buy you things. That's what teenagers generally think of those mall anchors. But it's not stopping Sears from getting young people to change their ways