Channel | Direct Marketing | Print

Today we meet Elisa Klatt, senior account executive at Lake Group Media Inc. Klatt's a circulation marketing specialist and a statistical modeling enthusiast

Whoop, Inc. has acquired XOsphere LLC and XOsphere's sister company in Latin America

Heidi Hamers has been named VP of marketing for Red Hawk Casino.

Letters in response to "Loose Cannon: Eighty Five Million New DMers Could Use A Handout", Direct Newsline, Monday Sept. 22, 2008

Puzzle and gift marketer Bits and Pieces returns to the mail after its June acquisition by Gardens Alive! Catalog cover copy hearkens back to the company

Those thinking the direct marketing community is shrinking due to consolidation, bankruptcies and downsizing should take heart: Last week, DMers quietly added nearly 85 million individuals to their ranks.

This week, Meet the Broker features Kate Hauspurg, who talks about her journey from postal lists and insert programs to Internet media brokerage. She sees demand increasing for e-mail lists and Web-based lead generation programs. Continue reading for her thoughts on dealing directly with owners instead of list managers