All Mixed Up
Creating an effective campaign in today's chaotic, competitive multichannel marketing environment is anything but easy. But you stand a much better chance
Creating an effective campaign in today's chaotic, competitive multichannel marketing environment is anything but easy. But you stand a much better chance
In the best of all possible worlds, judges rule with gravitas from their benches. And in the best of all possible direct marketing worlds, their election
Nissan USA has been pulling a response rate of about 6% to a 1.1 million-piece mailing it sent out earlier this summer. Long-standing customers were offered
Yeah, sure. Tell us all about how the world has changed in 20 years. Let's seein 1988 we were talking about Gary Hart's womanizing. Disgraced in '87,
Has it really been 10 years? It seems like only yesterday that we did a story in Direct titled The New Direct Marketers. We called them that because each
E-mail marketing executives talk incessantly about the importance of relevancy. And rightly so. But they often also talk about relevancy like it's new
It's been said almost to the point of being a clich that no one grows up wanting to be a direct marketer. But the Direct Marketing Educational Foundation
Just in time to entertain the hordes of direct marketers set to descend on Sin City for DMA08, Vegas.com is rolling out what it calls Las Vegas' first
MassMutual's Retirement Services division is using e-mail newsletters to promote its products to brokers and investors. Our distribution model consists