When buried under deadlines, it’s easy for a copywriter to just start cranking out the words to fill the space. But by not taking that extra few minutes to refine your copy you are missing out on one of the most powerful tools that a copywriter has—one that can make or break a product—and that’s…
Allowing private courier services to deliver items into mailboxes could hamper efforts by the U.S. Postal Service to safeguard the nation
IWCO Direct, a printer and direct mail services company, has closed its facility in Elm City, NC, laying off 380 employees.
Deluxe Corp. posted net income of $13.8 million for the third quarter, a decrease from $32.2 million in the prior year.
Like any advertising, vintage direct mail pieces shed light on American social mores. And so it is with this letter to doctors from the Irene How Sanitarium, circa maybe 1900.
Meet the Broker features Bridgette Timmins, a young list professional with clients such as continuity club marketer North American Affinity Group. She has reasons to be concerned about some list managers
Baudville Debuts Pleasantrees, North Shore
Hard as it may be to believe, early day direct marketers were no better than others when it came to slurring minority groups. Often, they used insensitive language even about the people they were targeting
The latest no-goodniks attempting to take advantage of an organization’s good name are hiding behind no less than the Federal Trade Commission.
