Selling Sources Creates Customer Acquisition Group, Names Head
Selling Source LLC has created a new Customer Acquisition Group, which is headed by executive vice president Gary Fisher. Fisher recently joined the company.
Selling Source LLC has created a new Customer Acquisition Group, which is headed by executive vice president Gary Fisher. Fisher recently joined the company.
SkyPostal Networks Inc. is expanding its parcel shipping and customs clearance services for fulfilling online orders received from customers in the Middle East.
The holiday catalog from custom doll specialist My Twinn features discounts based on order date. Sail magazine
Chrysler LLC got nearly 10,000 responses to an infomercial for Dodge Ram trucks this past summer, an effort that helped clear out dealer inventory. I've
NEW LISTS iPhone Life The 104,352 consumers on this list from Smartphone magazine, ranging from students to traveling business executives, indicated an
System Pavers, an outdoor home remodeling company, has begun a lead-generation campaign to promote installations of decorative paving stones. The effort
Things are getting touchy down under. Australia Post has seen an 8.5% response to a business-to-business test campaign that used a pop-up cube to promote
There's a lot about direct marketing that doesn't make sense. For example, if you ask seasoned general marketers to identify the most important element
Direct marketers can't be blamed for thinking something's out of whack when it comes to what's flowing out of their coffers and what's trickling in. They're
When I develop a direct marketing print ad or a click-response brand/service ad I use an approach I call maximum response per square inch. It's not a