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Meet the Broker: Betsy Resnick, Lighthouse List Co.

|  by Chief Marketer Staff

This week, Meet the Broker features Betsy Resnick, a newcomer to data brokerage. She's looking to leverage her expertise in the mortgage industry to help marketers targeting financially stressed consumers. Resnick is no stranger to economic booms and busts

National Advertising Review Council Welcomes Three New Board Members

|  by Chief Marketer Staff

The National Advertising Review Council has expanded its board from eight to 11 individuals. The newly appointed members are Julie Coons, president and CEO of the Electronic Retailing Association (ERA); John A. Greco, Jr., president and CEO of the Direct Marketing Association (DMA); and Randall Rothenberg, president and CEO of the Interactive Advertising Bureau (IAB).

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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CALL FOR ENTRIES OPEN