Channel | Direct Marketing | Print

DM Strong In Rough Neiman Marcus Quarter

|  by Chief Marketer Staff

Neiman Marcus Inc. recorded $1.08 billion in second-quarter 2008 revenue, down from the $1.37 billion it pulled in during second-quarter 2007. The company’s net loss amounted to $509.3 million, compared with net income of $44.3 million a year earlier. More, along with The Opportunist's Take, follow.

Mail Stream March 9

|  by Chief Marketer Staff

A catalog from Tween Brands Justice and Limited Too, both of which target girls aged seven through 14, combines the two apparel collections. A charter offer from Food Networks magazine teases the editorial and offers ten issues for $10, and the 2009 Annual Appeal from Boys Town features a variety of gifts.

Verso Paper Trims Loss In 2008

|  by Chief Marketer Staff

Verso Paper Corp. generated $1.77 billion in sales during 2008, up from $1.63 billion in 2007. The company trimmed its net loss from $111.5 million a year ago to $62.8 million for the year ended Dec. 31, 2008. More, with The Querent's Take, follow.

Chapter 6, Dear Friend: Lurid Tales of Junk Mail America

|  by Chief Marketer Staff

New Yorkers were awakened at dawn on Friday, March 9, 1877 by the sounds of a severe gale. The 60 mile-per-hour wind broke windows and tore signs from their moorings. Nate Read, knowing that there would be few lottery customers that day, put his staff to work addressing envelopes for a mailing.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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