The Source For Everything Jewish has mailed its 2009/5769 Passover catalog. The spring book from Gooseberry Patch, a home goods retailer, features breakfast and brunch recipes. And a recent subscription mailing from Political Science Quarterly offers a book premium upon payment.
The Direct Marketing Association has signed a memorandum of understanding with the Universal Postal Union. Under the memorandum
Charming Shoppes, Inc. has named James P. "Jim" Fogarty president and CEO. Fogarty will also serve as a member of the company’s board of directors.
Both catalog circulation and Web site visits fell for Eddie Bauer during 2008. The company mailed out approximately 77 million catalogs, down from the 82.4 million it sent out in 2007. More, along with The Analyst's Take, follows.
At just under $1.4 billion, direct revenue dropped by $264.7 million, or 15.9%, from 2007
While Urban Outfitters has followed other catalogers in adjusting its circulation levels, it is not universally cutting its runs. More, along with The Analyst's Take, follows.
Today we meet Mary Ellen Quirk, executive vice president, Direct Media Inc
Fiscal 2008 was not kind to Coldwater Creek’s direct marketing operations. The company dropped one of its catalogs and slashed its direct marketing expenditures. More, along with The Analyst's Take, follows.
The Direct Marketing Association’s Mail Moves America coalition said it was disappointed by a San Francisco resolution calling for the creation of a do-not-mail program. More, along with The Lobbyist's Take, follows.
The March catalog from Design Within Reach features a 15% discount as well as free shipping. Helen Keller International’s fundraising package features pocket magnifier and address label freemiums, and a solicitation mailer from Garden design breaks from the magazine’s usual voucher package, as well as offering two free years with a paid one-year subscription.
