Channel | Direct Marketing | Print

Everyone loves giving gifts. And everyone loves getting something for themselves even more. That's why the perks of Godiva Chocolatier's first-ever loyalty

Traditional Insert Media Programs come in many flavors, like package inserts, ride-along programs and statement stuffers. These programs have been around

Jewelry marketer Tiffany & Co. saw its first-quarter sales drop from $668.1 million a year ago to $523.1 million during the quarter just ended. The company

First-quarter direct response sales for apparel marketer J. Crew dropped 6%, slightly faster than the 5% dip in comparable store sales. While total revenue rose from $340.6 million a year ago to $345.8 million, the gains were due to additional stores.

Direct sales, which amounted to $16 million, or 3.9%, of Chico

Blame the slip in American Eagle’s first quarter sales on its retail operations. The company’s direct revenue jumped 26% over first-quarter 2008’s level, while same-store sales fell 10%.

Today we meet Camille Yusuf, account supervisor at the Cornerstone Group of Cos. in Toronto where she has been for nearly six years. Yusuf sees some opportunity for mailers into Canada right now because of the recession and the very different nature of the market there.

As I sat down to type this article I noticed an online ad for Target touting $4 generic prescriptions and $10 for a 90-day supply. The ad is competing with Wal-Mart, Walgreens and CVS in my marketplace, among others, but the point is it made me think about perhaps getting my prescriptions filled at Target

Beauty products marketer Pacifica has mailed a slim-jim catalog featuring herbal perfumes, soaps and soy candles. The National Parks Conservation Association has begun promoting its 2016 centennial, and wants recipients of a mail package to provide birthday donations. And artist book club North Light has released its spring 2009 catalog.

Today we meet Heidi Thibodeau, vice president of brokerage at Millard Group Inc,. This 15-year industry vet counsels mailers not to give up on prospecting lest they be at a disadvantage when the economy recovers.