Channel | Direct Marketing | Print

In B-to-B, Think Before You Call When the economy goes south, many business-to-business firms immediately head to the phone without any real solid plan.

I read a lot of creative briefs. Some read like action movie scripts, some like comedies. Most bore me to tears. Lately, many are focused on especially

Marketers are slowly taking advantage of one particular facet of the mobile phone: It goes just about anywhere. The latest to see the virtue of ubiquity

When the U.S. Postal Service proposed a 30% discount in mailing rates during the slow summer months, many mail groups called it too little too late, since

Study Do a thorough marketing audit of your current and past marketing activities, competitor data, customer and prospect profiling/modeling, and primary

It's no secret that today many brand marketers are taking cues from direct marketers. They're making their campaigns measurable and discovering the power

A call my mother-in-law recently received led her to praise yes, you read that right, praise a telemarketer. A rep of the Disabled American Veterans called

Mailing list prices dropped during this spring across nearly all categories, with permission-based consumer e-mail lists showing the biggest year-over-year

Newspaper readers, if one believes what one reads in newspapers, are rare birds. And they're getting rarer all the time, much like print editions of papers

For Internet service provider EarthLink, silence really is golden. The company regularly analyzes its customers with an eye toward identifying those likely