Channel | Direct Marketing | Print

Cash for Clunkers has selected automotive direct mail specialist Cubic Marketing, Inc. to help educate the American public on the forthcoming Cash for Clunkers bill.

Redcats USA, which operates The Sportsmans Guide, has picked Jay Berlin to serve as the brand

The Nasdaq Stock Market has notified Eddie Bauer Holdings, Inc. that the company’s common stock will be delisted from the Nasdaq Stock Market.

Major Surplus & Survival

Spiegel Brands, Inc., perhaps best known for its Spiegel catalog that helped dress fashionable women for decades, has a new owner, Signature Styles, LLC, a newly-formed company controlled by investment funds managed by Patriarch Partners, LLC.

The increase of direct-to-consumer marketing by manufacturers means that retailers cannot be complacent because the consumer will be looking for the best deal.

Today we meet Nancy Reiser, vice president at the Millard Group Inc. Before joining Millard a little over five years ago, she had a long career in cataloging, including eight and a half years at Brylane (now Redcats) where she helped launch the company's kitchen catalog and its entry into online and e-mail marketing.

Say one thing for David Avrick: His ideas on direct mail are backed up by 40 years of tough experience. Take his belief that

What was behind the first-quarter drop in Williams-Sonoma

Casual Male Retail Group Inc. has chopped $13 million out of its anticipated marketing spending for 2009, president and CEO David A. Levin said last week during an earnings call.