Men’s apparel designer Edo Popken has mailed a catalog introducing its wares to the U.S. market. D.E.L.T.A. Rescue, an animal rescue organization, solicits funds through a storytelling method. And fashion magazine Elle has updated its subscription solicitation package to include glossy exteriors and celebrity photography.
The Mailing & Fulfillment Service Association has hired Ben Cooper to serve as its first paid lobbyist to represent its membership’s positions on Capitol Hill
Today we meet Jeremy Johnson, vice president of brokerage at Specialists Marketing Services Inc. since Dec. 2006. He started his career in 1997 as an intern at Millard Group Inc. (now Direct Media Millard) where he worked until joining Specialists.
Carpe DM? No, not carpe diem (seize the day): More a case of seize the definition. And a definition of DM is what Mark Amtower, the business-to-government guru who gave a luncheon presentation at last week
Charming Shoppes, Inc. has shuffled and augmented its management. The women
Don Libey is an optimist, much in the way someone who has swallowed a large dose of castor oil is an optimist: There will be benefits down the road, but the immediate future is one of discomfort. Libey, principal of multichannel marketing firm Libey Incorporated, offered a list of 12 essential concepts marketers must consider…
Bart
Today we meet John Ahern, vice president-new business development at Boutique List Services in Stony Point, NY. A 16-year industry veteran, he
Wanda Gierhart has been named senior VP and CMO of The Neiman Marcus Group Inc. Her appointment is effective Aug. 10.
CognitiveData will acquire catalog marketing services firm CMS Direct.
