Channel | Direct Marketing | Print

Pending Congressional legislation that would regulate behavioral advertising tops the list of direct marketers' regulatory concerns, according to Jerry

Sure, Duncraft has felt the pinch of the recession. But unlike many direct marketers, the Concord, NH-based seller of birding products is actually doing

The current economy is a bumpy trail for many travel marketers. But Backroads is finding a clear path thanks to postcard mailings using personal URLs

It's too early to call a definite trend, but indications are that prices for both search and display ads may have bottomed out and be on a gradual rise,

What's the read on the paper market? Despite a few recent blips upward, pricing is down almost 20% from a year ago. Pricing has about bottomed-out, says

List prices have gone down significantly over the past year, but they seem to have stabilized over the last quarter, according to Jay Schwedelson, corporate

When it comes to limits imposed by federal and state regulators, marketers could find they're facing more obstacles to a fiscal recovery than just getting

CHIEF MARKETER: In school, you majored in psychology. What was the attraction to advertising? There's obviously a natural link. LAZARUS: I was at Smith

U.S. households received 100 billion pieces of direct mail in 2008, according to the recent U.S. Postal Service Household Diary Study. Not surprisingly, an overwhelming percentage arrived in an envelope

Here's something for banks and credit card marketers to think about as they move away from direct mail to electronic communications