DirectMail.com had scarcely finished toasting its success in bringing the National Wildlife Federation (NWF) back onto its client roster when the relationship faced its first challenge. In response to the Gulf of Mexico oil leak, the NWF wanted to mail an 850,000-piece emergency solicitation as fast as possible. It was an odd request, given that…
Over the past few years, multititle cataloger Miles Kimball has made it a priority to coordinate its online marketing efforts with its catalog mailings. E-mail campaigns that are part of this strategy have boosted response and revenue by up to 20%
Don’t blame direct marketing for the dropoff in Blyth Inc.’s first-quarter sales. While the home décor, household item and fragrance marketer saw a 6% sales drop, from $214.7 million a year ago to $201.5 million, its catalog and Internet revenue was up between the two quarters.
Apparel marketer Chico
A ONE-TENTH OF 1 PERCENT RESPONSE RATE isn't much to write home about unless responding entails going to extraordinary measures. Over 300 consumers did
To recruit new agents for its expanding offices in the region, Chase International, a high-end real estate agency in Lake Tahoe, realized it had to reach
SUMMER IS HERE, and the dog days are just around the corner. Webster defines dog days as the period between early July and early September when the hot
It's common sense to include a URL as a response mechanism in any direct mail piece to give recipients a quick and easy way to get more information or
Most retailers are adept at persuading shoppers to buy a particular item. Increasing the lifetime value of customers by turning those one-off item purchases
LIKE MANY NONPROFITS, in 2008 Teen Challenge New England realized it would run into a budget shortfall. But rather than just simply ramping up the pleas
