4 Oft-Overlooked E-mail Metrics to Track
Some metrics, such as open rates, get much more scrutiny than they arguably warrant (see E-mail Metrics That Matter, page 17). Others, though, are criminally
Some metrics, such as open rates, get much more scrutiny than they arguably warrant (see E-mail Metrics That Matter, page 17). Others, though, are criminally
You might not want to put pearls before swine, but if you want to make the most of variable data printing, PURLs are what you need to put in front of
E-MAIL APPENDING, in which a data provider supplies you with the e-mail addresses of customers for whom you already have postal addresses and other information,
In September, a small manufacturer and marketer of specialized electric vehicles, is planning to re-send a mailing to college campus security officials after getting a 1% response rate to a mailing last spring.
The Affordable Mail Alliance (AMA), a coalition of large and small mailers, Monday called on the Postal Regulatory Commission to dismiss the U.S. Postal Service's
Direct mail will account for $19.17 billion in media supplier advertising revenue during 2010, making it the top revenue generator tracked by forecasting firm MagnaGlobal. But combined spending on online direct and local digital marketing will reach parity with it this year, and will surpass it in 2011.
When one is in the thick of producing a direct mail campaign, it
Industry groups blasted the U.S. Postal Service
Mailer groups expect the U.S. Postal Service to file a case for an exigent postal rate increase Tuesday.
Combining traditional direct mail tactics with new, interactive capabilities is a cost-effective way for every business