In the last few days, I've received direct mail pieces for cruises, retirement services and senior living products. I've also been served up Spanish-language web banners and local cable TV commercials. The problem is, I'm not retiring any time soon and I really don't speak Spanish very well.
Mailer groups were pleased and felt vindicated with the Postal Regulatory Commission
The lawn-care industry's traditional prospecting methods might kindly be deemed convoluted. A potential supplier calls a lead and requests the opportunity
EVEN THOUGH NEARLY HALF OF ITS ORDERS now come in via the Web, a print catalog is still an essential vehicle for generating sales for Trainers Warehouse.
You no doubt know the importance of slaving over your subject lines and headlines until you perfect your prose. But you may not be so conscientious when
TOP 5 DAYS for E-mail Volume, 2009
To reach a new market not familiar with its product, stand-up electronic vehicle maker T3 Motion mailed its first direct mail campaign this spring. The
In direct marketing, looks aren't everything. A pretty package isn't worth the paper it's printed on if it doesn't get results. And while much of direct
Abandoned-cart e-mail programs in which you send triggered e-mails to visitors who left your site without purchasing the items they'd placed in their
Marketers always need to think about the segments that have the greatest need for their products. Targeting effectively depends on data and analytics, a concept that Kramer on "Seinfeld" could have applied to marketing the Bro.
