Chief Marketer recently talked with Bruce Henderson, group creative director/senior partner creative with Ogilvy&Mather Worldwide, New York, to get his thoughts on the current state of DM wordsmithing and why keeping search in mind should be job one for all copywriters.
If a new direct mail campaign from Keurig is successful, 2011 will see consumers moving at a slightly peppier pace
Credit card processing firm Commerce Payment System Inc. is planning to vastly up its postcard marketing efforts after strong results in 2010.
Progressive Enterprises and Affinity ID brought home both the gold award within the multichannel marketing category and the platinum award for general excellence at the NCDM 2010 Database Awards
With roughly a week and a half before Christmas, it would be easy for marketers to feel their fates have been set. It would also be incorrect, according to Dennis Armbruster, managing partner at LoyaltyOne Consulting.
Dell will, of course, sell a computer to any interested prospect. But “You Can Tell It’s Dell”, a current campaign from the company’s Consumer and Small and Medium Business unit, is moving the focus away from mass marketing in favor of targeting four specific segments.
Gardening products marketer Converted Organics is using direct mail to seed both consumer and B-to-B marketing and brand awareness campaigns. We found
What is really relevant this time of year? Is it catalog list exchanges and corporate gifts at work, or tree trimmings and family gatherings at home?
What's a direct marketer to do when data about a target audience isn't available? Safeway Direct Insurance faced this barrier when it began using direct
If you've got a few minutes, we've got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the
