Channel | Direct Marketing | Print

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community.

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: In the light of the foreclosure crisis and more people moving around the country to find work, are hotlines more important than ever?

Are you incorporating social media activity into your lead scoring process? Are you creating a distinct model for each of your product lines? Are you putting your third-party data into context with prospects

Chief Marketer recently asked business-to-government consultant Mark Amtower for tips on marketing to state and federal government agencies.

It is no longer appropriate to try and funnel the consumer into the purchase channel you favor. It is imperative to interact with them in the manner they prefer.

Although the recession and laws restricting financial marketing have put direct mail credit offers on the decline in recent years, a rebound might be in the cards for 2011.

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: What was the most difficult list you represented or the toughest order you tried to fill in 2010?

A new database marketing model has helped Microsoft lift prospecting email and telemarketing response rates by as much as 300%.

Bath and body products retailer Crabtree & Evelyn is hoping an aggressive customer contact strategy and an updated loyalty program will result in the sweet smell of success. At the heart of its re-energized customer focus is "Platinum," a loyalty program the company launched just over a year ago to replace its "Preferred" scheme. For…

It was probably easier in the old days say, back in the late '80s or early '90s when HSN, then less than a decade old, consisted solely of live cable