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Marketing Agencies, Pricing and AI: Why Something’s Got to Give
The traditional agency pricing model is desperately outdated, and AI is forcing a long overdue change. Here's a potential solution.
The traditional agency pricing model is desperately outdated, and AI is forcing a long overdue change. Here's a potential solution.
Esty CEO Josh Silverman shared the ways in which his team is using GenAI and machine learning, experimenting with customer service upgrades, fielding customer feedback and training employees on AI.
Three ways to identify an advocate—rather than an influencer—for your brand.
As regulatory requirements and consumer expectations evolve at a breakneck pace, marketers may often feel like they are playing defense. However, there is an opportunity to be proactive and when it comes to balancing privacy and personalization.
Here's part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.
As one of the few companies to take an anti-AI stance, Dove has pledged to not use AI-generated imagery to represent women in its advertising.
We spoke extensively with CMO Alice Milligan about her rise to the top, how she markets to younger customers, innovative partnerships, and more.
The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.
This past week, LinkedIn announced new connected TV ad placements to help B2B marketers target audiences off the platform.
The best PR firms accelerate marketing outcomes by adding third-party validation to what CMOs are already saying and doing. Here are five marketing pain points a PR team can solve, and questions you should consider before investing.