Channel | Digital

Discouraged by disappointing results with banner advertising, since April, TJX Cos. Inc., the Framingham, MA-based parent of off-price retailers T.J.

Search engine marketing is not an all or nothing affair. It is extremely possible to get into it slowly, a step at a time. For example, in mid-May, Sanibel

Writing effective Web copy with search engines in mind is specialization all its own. You need to choose several keywords (or, "keyphrases") that will

With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the

THE LINES BETWEEN online and offline direct marketing are blurring, according to a new survey by the Direct Marketing Association. Of 700 companies contacted

E-commerce direct marketers who use multi-channel integrated marketing dramatically increase their chances of generating profits and surviving the growing