Channel | Digital

Collecting and renting data from membership sites is a strong business, despite privacy, spam and ISP filtering, says Allan Levy, CEO of SilverCarrot,

Three loyalty efforts started by Drugstore.com last November have had a tonic effect on revenue. The online retailer's fourth quarter sales rose to $55

Free shipping is a technique that's kept on giving for some online marketers even after the holiday season. That's what Mondy Beller, the director of

Santa was good to the folks at DiscoveryStore.com over the holidays stuffing his sack with plenty of Night Vision Communicator Goggles, Remote Control

Search company Overture Services Inc. plans to buy the Web-search unit of a Norwegian technology company for $70 million and an incentive payment of up

Overture Services, Inc. will acquire search engine AltaVista Co. for $140 million in cash and stock. Overture provides pay-for-performance search functions

Two Web companies have formed an integrated measurement and optimization solution for online marketing. The new product will inform marketers what channel

Search engine marketing firm Overture Services Inc. doubled its keyword prices last Thursday from 5 cents a keyword to 10 cents for new or renewed keywords.

J. Ricky Arriola, president of direct marketing firm InktelDirect, spoke to DIRECT from his office in Miami Lakes, FL, about the growth of the Hispanic

Ask Jeeves Inc. stopped selling banner ads on Jan. 1 to focus on targeted text-based ads. The Emeryville, CA search engine banned the banners to focus