Channel | Digital

Pfizer Inc. has started a three-month promotion geared toward getting pharmaceutical users to return to its Pfizer for Living Web site (www.pfizerforliving.com).

The wide range of payment models used for online advertising often causes a tremendous amount of confusion for advertisers trying to determine their return

In today's budget-conscious environment, it's not surprising that Webinars are becoming increasingly popular as a sales lead-generation and corporate

Consumers who go online at home are in the dark about how Web site operators use their personal data, and most are not very interested in the subject,

If the first step in online marketing's adaptation of traditional DM techniques was measurement, the next is a focus on return on investment. At Sony

In June, when American military officials captured Saddam Hussein's top aide, Abid Hamid Mahmoud al-Tikriti, the tabloid headlines blared that the U.S.

T-Mobile achieved a 15% response lift over its previous campaigns with a multichannel effort featuring the band TLC. The objective of the campaign, which

Few Internet marketing techniques have been as widely adopted as search marketing and affiliate marketing. Web publishers are merging the two techniques

Date.com is a victim of the fallout from spam. Once the primo prospecting method for the dating Web site, this year e-mail has been shoved behind other

Few Internet marketing techniques have been as widely adopted as search marketing and affiliate marketing. Web publishers are merging the two techniques