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3 Reasons Your Employees Should Be Thought Leaders
By answering customer questions and sharing educational content supporting your brand’s goals, employees can build connections with prospects.
By answering customer questions and sharing educational content supporting your brand’s goals, employees can build connections with prospects.
Engaging with Millennials requires both B2B and B2C marketers to be available and authentic in all channels.
No matter what vertical a lead gen marketer is in, they need to stay up to date on the latest federal and state regulations or they could wind up in hot water.
Optimizing content for lead nurturing means creating an effective promotion strategy that will give you the best reach and sharability.
Performance marketing tactics like pay-per-call (PPC) are becoming more and more popular for lead gen marketers. Unfortunately, that means that PPC fraud is becoming more prevalent as well.
Are you getting the lead generation and sales engagement you want from your gated content?
Marketers may understand their customers, but the sales team has a unique relationship with prospects that too few marketing departments are leveraging.
Here are some of the year’s most game-changing advancements that are helping marketers connect with audiences organically
Were the leads good, or was there foul play? And how can you possibly make improvements without the proper feedback loop? Don’t stress - there’s still hope!
Cross-channel attribution is helping brands track marketing and media efforts more accurately and helping to show how they impact overall business.