Channel | Demand Gen

Marketing automation is helping Prezi serve up relevant content to B2B prospects for its visual storytelling software.

There are twice as many touches in the B2B sales cycle today, and that means marketers must get smarter about how they track and measure every interaction.

Check out Chief Marketer's top 10 B2B and martech articles for July.

For many marketers, particularly in B2B, PR is what you do when something bad happens. But as ADP Canada found, PR is also a great way to build brand awareness.

Forrester's Laura Ramos shares her thoughts on why many B2B marketers get confused when trying to implement account based marketing.

Merit alone does not a market leader make. Here's three reasons B2B brands often fail to generate buzz.

Do you really understand your buyer? Do you feel their pain points or know how to speak their language? Buyer personas can help fill in the gaps.

Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.

To get the most out of B2B trade shows and live events, marketing and sales teams must agree on how they define a lead.

For companies looking to execute account based marketing (ABM), simply pinpointing the right customers to target can be a challenge.