Channel | Demand Gen

Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event.

Got room for more? These articles are anything but leftovers—they’re the 10 most popular B2B and martech articles on ChiefMarketer.com for November 2017.

A branding platform centered on the theme of creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign.

Search engine optimization (SEO) is accomplished through a variety of factors but perhaps one of the most important is backlinks. 

Think sales enablement is the sales manager’s job and not marketing’s responsibility? Wrong.

It doesn’t matter if someone is buying one iPhone for themselves or spending hundreds of thousands of dollars on a martech stack: People buy from other people.

All treats, no tricks: Here's Chief Marketer's 10 most popular B2B and martech articles for October.

A video marketing strategy has helped construction software provider HCSS increase engagement and shorten sales cycles.

Here are the three social media platforms you should focus on to improve B2B lead generation.

A combination of creative direct mail, ABM and Nerf guns are helping cyber security firm Cybereason reach prospective customers.